A Good Cover Letter

Following the 5 pointers that I have provided on resume writing, I also have 3 pointers for a solid cover letter.

(1) Keep it concise - Remember that recruiters only typically spend a minute or two with your application package. That includes time to read both your cover letter and resume. Do yourself a favour and keep your cover letter to less than a page. Mine are often 65% to 85% of a page long including my signature, and the address at the top. Try to pick 2 to 4 main themes to cover in your letter and describe each in a paragraph. Don't go explaining away your whole career worth of details.

(2) Use Keywords - Try to repeat the language from a job posting if you are applying to one. If the posting asks for "financial analysis skills" then use the term "financial analysis" in your letter when describing your skills. Don't lie, of course, but try to phrase your experience and skills the way that the recruiter wants to hear it. Job descriptions are often bulleted with required skills and experience for the role. Try to respond to the bulleted points directly, rather than just generally describing your credentials.

(3) Use the letter to complement the resume - Remember that the recruiter ALSO has your resume. Try not to repeat yourself in the cover letter. Instead, use the cover letter to expand on the materials on the resume. If the resume clearly states that you have 4 years of experience in marketing, then you need not say so again, unless it really warrants repeating. I like to use the cover letter to talk about certain soft skills that are not on the resume like teamwork, negotiation, leadership, and the desire to work hard and learn on the job.